Why Your Ecommerce Business Needs a Mobile App
If there’s one sector that has benefitted the most from the mobile app trends, it’s the e-commerce app. The sky is literally the limit for the industry. Unlike before, people are now ready to shop online and trust the vendors and products.
It’s no surprise that 81% of the total population owns a smartphone and we all have mobile phones at every time of the day. Every business owner must identify this as an opportunity to increase the consumer base.
Let us give you the top reasons why your business needs to think about e-commerce app development.
Why Do You Need E-Commerce App Development For Your Business?
According to statistics, 67% of all eCommerce sales worldwide come from mobile devices. Not only this but there are other critical reasons for you to search for a top woocommerce development company and start the process of e-commerce app development.
1.Better Conversion Rates
The number one advantage of e-commerce mobile app development is increased conversion rates. Mobile apps are easy to navigate, and browse, and have better designs that are preferred by users. For example, almost every other user chooses to shop from the Amazon app instead of the Amazon website. Despite being the same products, consumers prefer to spend more time on the app.
This improved user experience aids in a higher conversion rate and promises long-term growth of the brand.
Read more: Essential Tips for Creating a Seamless Mobile App
2.Enhanced Marketing Communication
E-commerce mobile app development acts as a direct communication between brands and customers. All the marketing campaigns like discounts, sales, and offers, can easily reach customers via the app. And the plus point is, consumers can easily avail the offers from the comfort of their homes.
Another advantage is to utilize the power of push notifications. Funny, engaging, and quirky push notifications create interest in consumer’s minds. An example of the success of push notifications is Zomato. With its heart-touching, funny, and creative messages, the app surely has made a permanent spot in consumer’s phones.
3. Better Recommendation System
The app often asks for general user information like gender, age, location, etc. Now this information is positively used by AI algorithms incorporated by woocommerce development company to recommend better products to users.
Based on this data and their previous activities, consumers get product suggestions, leading to an increase in consumer satisfaction and brand sales. This level of service is not available in e-commerce website development as compared to mobile apps.
4. Platform for Loyalty Program
Apps can be the best platform to keep tabs on consumers’ spending and introduce loyalty programs to increase brand loyalty. We as consumers often keep in check and mind the brand names that offer exceptional products and services and also keep on introducing discounts, and sales.
With the app’s introduction, you can introduce offers like discounts on your 6th purchase from the app, or users who spend 5000 on an order via the app in a year get a free product. Running such programs and keeping tabs on them gets easier on apps rather than on a website.
Conclusion
The numbers, data, and benefits speak for themselves. E-commerce website development is indeed important for the business, as it is going to be the face of your brand. But, for better user experience and above-average consumer satisfaction, you must think of e-commerce mobile app development.
After knowing the benefits, it’s time to make a decision now. If you’ve not developed an app before, the process might seem hectic at first. But, with the right woocommerce development company, you can make the process smoother.
FAQs
Is it worth it to build a mobile app for your business?
App development opens up a whole lot of opportunities for the brand. From better sales and converion rate to consumer satisfaction, e-commerce app development is a win-win situation in every possible scenario.
Do mobile apps increase business?
Believing the data, mobile apps convert at a 130% higher rate than mobile websites. Making the shopping experience fun and interactive. mobile apps drive more sales than ever.
Forbes experts believe that mobile applications are more of a need to have a platform rather than a nice-to-have platform.
What is the use of mobile apps?
Mobile applications were designed to perform tasks on digital devices. Earlier created to give service to smaller screens like mobile phones, tablets, etc. But, now these apps are an integral part of our daily lives.